Privacy Policy

FETCHING USA LLC, a Delaware limited liability company ("Fetching USA," "we," "us," or "our"), together with its affiliate Fetching Co., Ltd. (Republic of Korea, "Fetching Korea" or "Affiliate"), respects your privacy and is committed to protecting your personal information. This Privacy Policy applies to all U.S.-based users of the Fetching website, mobile application, and related services (collectively, the "Platform").

This policy is designed to comply with the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), as well as applicable privacy laws in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Delaware (DPDPA), Montana (MCDPA), Tennessee (TIPA), Indiana (ICDPA), Kentucky (KCDPA), Nebraska (NDPA), New Hampshire (NHPA), New Jersey (NJDPA), and other U.S. states with comprehensive privacy laws.

2.1 Information You Provide Directly

2.2 Information Collected Automatically

• Device & Technical Data: IP address, browser type, OS, device identifiers
• Usage Data: Pages visited, clicks, session duration, referring URLs
• Location Data: General location inferred from IP (not precise GPS)
• Cookies & Tracking: Session cookies, persistent cookies, pixel tags, web beacons
• Inferences: De-identified or aggregated inferences drawn from the above (e.g., size profiles, style affinities)

2.3 Information from Third Parties

• Social Login (Google, Apple, etc.): Name, email, profile photo per your social account settings
• Analytics Partners: Aggregated behavioral data
• Payment Processors: Transaction confirmation and fraud signals
• Note: If your social account name is in a non-English language, it may appear as registered unless you update it in your Fetching account settings.

Automated Decision-Making Technology (ADMT)

We may use automated systems to personalize product recommendations and detect fraud. We do not use ADMT to make consequential decisions (e.g., denial of service, discriminatory pricing) without meaningful human review. Consistent with CCPA regulations effective January 1, 2026, you may request information about our use of ADMT and, where applicable, opt out by contacting help@fetchingshop.com.

We do not sell your personal information in the traditional sense. However, certain data-sharing with advertising partners may constitute a "sale" or "sharing" under CCPA/CPRA. You have the right to opt out — see Section 7.

4.1 Service Providers

4.2 Advertising & Analytics Partners

We may share certain identifiers (e.g., cookie IDs, hashed emails) with advertising platforms for targeted advertising. This may constitute "sharing" under CPRA. You may opt out via our Privacy Preference Center or by emailing help@fetchingshop.com.

4.3 Legal & Regulatory Disclosures

We may disclose personal information when required by law, court order, or government authority.

4.4 Business Transfers

In the event of a merger, acquisition, or asset sale, personal information may be transferred. We will notify users via email or prominent website notice.

4.5 International Data Transfers

Personal information may be transferred to and processed in the Republic of Korea by our affiliate Fetching Co., Ltd. for order fulfillment, customer support, and analytics purposes. We implement contractual safeguards — including data processing addenda with terms equivalent to the EU Standard Contractual Clauses — to protect information transferred outside the United States. You may contact help@fetchingshop.com to request additional information about our cross-border transfer safeguards.

We implement reasonable and appropriate technical and organizational measures, including:

• TLS/SSL encryption for data in transit
• Encryption at rest for sensitive data
• Access controls and role-based permissions
• Regular security assessments
• Incident response procedures

We conduct annual cybersecurity risk assessments and maintain an incident response plan consistent with CPRA regulations effective January 1, 2026. In the event of a security breach affecting your personal information, we will notify you without unreasonable delay, and in no event later than 45 days after discovery, as required by Cal. Civ. Code § 1798.82 and applicable state breach-notification laws.

7.1 California Residents — CCPA/CPRA Rights

Sensitive Personal Information we may collect: precise geolocation, account credentials, financial account information. Used only for service provision, security, and legal compliance.

7.2 How to Submit a Request

• Email: help@fetchingshop.com
• Web Form: [Privacy Request Portal — TBD]
• Right to Know / Access / Delete / Correct: 45 calendar days (extendable by an additional 45 days with written notice)
• Right to Opt-Out of Sale or Sharing / Right to Limit Sensitive PI Use: 15 business days (no identity verification required)
• Verification: Identity verified using information already on file. For opt-out and Sensitive PI requests, verification is not required.

7.3 Do Not Sell or Share My Personal Information

Opt out at any time via:

• "Do Not Sell or Share My Personal Information" link in website footer
• "Limit the Use of My Sensitive Personal Information" link in website footer
• Email: help@fetchingshop.com
• Global Privacy Control (GPC): We honor GPC browser signals as a valid opt-out
• Colorado Universal Opt-Out Mechanism (UOOM): We honor UOOM signals for Colorado residents

7.4 Other U.S. State Rights & Appeal Process

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Delaware, Montana, Tennessee, Indiana, Kentucky, Nebraska, New Hampshire, New Jersey, and other states with comprehensive privacy laws may have rights similar to those described above. To exercise these rights, contact help@fetchingshop.com.

Appeal Process. If we deny your privacy request in whole or in part, you have the right to appeal. To appeal, email help@fetchingshop.com with "Privacy Request Appeal" in the subject line within 60 days of our decision. We will respond to your appeal within the timeframe required by applicable state law (typically within 60 days). If we deny your appeal, we will inform you of your right to contact your state attorney general or applicable regulator.

Your Choices

• Cookie Preference Center: [Cookie Settings] in website footer (URL TBD pending CMP selection)
• Browser Settings: Block or delete cookies (may affect functionality)
• Opt-Out Tools: Google Analytics Opt-Out, NAI Opt-Out, DAA Opt-Out
• Global Privacy Control (GPC): Honored as a valid opt-out from sale/sharing
• Colorado UOOM: Honored for Colorado residents

Our Cookie Preference Center offers equally prominent "Allow All" and "Decline All" options, consistent with CCPA regulatory guidance.

By submitting reviews, photos, or other content to Fetching, you grant Fetching the license described in Terms of Service §10.3, which is incorporated by reference.

Regarding Right of Publicity (Cal. Civ. Code § 3344):

• We will not use your name, likeness, voice, or personal identity for commercial advertising or endorsement without your explicit prior written consent
• User reviews may display a partially anonymized username (e.g., "jon") to protect identity
• Korean-language names of U.S.-based users will appear as registered, or anonymized per the above standard
• You may request removal of your likeness or name at any time: help@fetchingshop.com

Our services are not directed to children under 13 (or under 16 for targeted advertising under CPRA). We do not knowingly collect personal information from children without verifiable parental consent. Contact help@fetchingshop.com if you believe we have inadvertently collected such information.

When we make material changes, we will:

• Update the "Effective Date" at the top
• Notify registered users by email or in-app notification
• Post a prominent notice on our website for at least 30 days

Material changes to our use of sensitive personal information or automated decision-making technology (ADMT) will be notified at least 30 days in advance by email and in-app notification.

Privacy Inquiries

• Email: help@fetchingshop.com
• Mailing Address: FETCHING USA LLC, 16192 Coastal Highway, Lewes, Delaware 19958, Sussex County, United States
• Privacy Contact / DPO: help@fetchingshop.com

General Support

• Customer Support: help@fetchingshop.com
• Legal: help@fetchingshop.com
• DMCA: help@fetchingshop.com

Korean Affiliate Reference

• Email: help@fetching.co.kr
• Entity: Fetching Co., Ltd., 3F, Rm 308A, 37 Seongsui-ro 22-gil, Seongdong-gu, Seoul 04798, Republic of Korea

For California Residents

California Privacy Protection Agency (cppa.ca.gov) · California Attorney General (oag.ca.gov/privacy)