RICE NINE TEN

After building his career at New York–based ready-to-wear brands, Shohei Kimura founded Rice Nine Ten in Tokyo in 2017. Drawing inspiration from vintage clothing, Rice Nine Ten's men's collection has earned popularity through sportswear reinterpreted in the brand's own style — including hand-knit rugby shirts, soccer jerseys, and embroidered sports-team hoodies. Based on classic sportswear design.