BE@RBRICK

Bearbrick (rendered as BE@RBRICK) is a collectible designer toy brand designed and produced by the Japanese company MediCom Toy Incorporated. The name comes from the fact that the figure is a bear depicted in a cartoon style, adapted from MediCom's Kubrick design. The at sign in place of the letter a is a visual device that is part of the Bearbrick brand and is therefore a MediCom Toy trademark. The figure is an anthropomorphic bear with an extremely simplified form and a distinct belly. Each plastic figure has nine parts: head, body, hips, arms, hands, and legs. These nine pieces enable eight points of articulation: a rotating head, rotating waist, ball-jointed arms, rotating wrists, and ball-jointed legs.