GREG LAUREN

Greg Lauren is an L.A.-based brand launched in 2011 by the artist-turned-designer of the same name. Drawing inspiration from classic collegiate wear, Greg Lauren boldly reinterprets iconic silhouettes while emphasizing deconstruction and distressing techniques. The brand embraces a casual grunge-prep style, building its designs around vintage military fabrics and recycled denim. Through patchwork, paneling, and asymmetric construction, Greg Lauren challenges traditional design conventions to deliver playful, rebellious menswear. Each garment is focused on meticulous tailoring and detail, using high-quality fabrics and produced largely by hand in Los Angeles. The Greg Lauren brand resonates with a generation of individuals who value rebellious self-expression and singular style.