KUSIKOHC

KUSIKOHC is a brand founded in 2016 by photographer and art director Kisuk Cho. Cho was already known as a surrealist portrait photographer using abstract details and themes. His artistic approach extends through clothing design and art direction. KUSIKOHC delivers the message "the right to fail," emphasizing belief in the freedom of expression. Reflecting Cho's diverse creativity and Korean youth culture, the brand celebrates individual personality and trends through an experimental aesthetic and a poetic approach.