HYSTERIC GLAMOUR

Hysteric Glamour is a brand with Japan's bold, provocative aesthetic, fusing rock-and-roll, pop culture, and contemporary art elements. Its collections are composed of lavish prints, graphics, and singular detail, earning huge popularity in Japan and internationally. Launched in 1984, the brand was brought into the world by designer Nobuhiko Kitamura, drawing inspiration from 1960s media, rock music, art, and pornography to combine casual denim with a military aesthetic in a singular style. Kitamura also pursues innovation in graphic design.