Sefr

Founded in 2016 by Per Fredriksson and Sinan Abi, Séfr focuses on delivering modern everyday essentials. Beginning as a vintage clothing store in Malmö, Sweden, the brand worked to give a fresh, style-driven narrative to recycled garments sourced from around the world. Séfr presents minimalist clothing — including smart shirts, tailored trousers, jackets, and knitwear — designed with everyday layering in mind. Each piece harmonizes premium fabrics with natural color, emphasizing a contemporary style.