Dime

Montreal-based Dime is a brand born from a teen skateboard crew that began in 2005, building a streetwear culture rooted in skating under the leadership of founders Antoine Asselin and Phil Lavoie. Built on a shared passion for skate culture, 90s hip-hop, and street art, the brand reinterprets classic skatewear in a contemporary way. Dime maintains its design vision under the mindset of "humor first, skating second."