ZEGNA began in 1910 as a fabric manufacturer and is now internationally recognized as a global luxury menswear house. Under the guidance of Artistic Director Alessandro Sartori, ZEGNA is evolving the traditional language of menswear into contemporary luxury leisurewear. As the brand's history and values are woven into its very name, the updated logo has been reborn in a contemporary typeface. With this, ZEGNA continues to honor the family's heritage while pursuing a singular new aesthetic and attitude. To meet the needs of the modern man, ZEGNA brings an innovative approach to tradition and is redefining its brand identity.