ERL

ERL is a fashion label whose name takes the initials of Eli Russell Linnetz — a California native and a prolific photographer, designer, and art director. Launched in 2018, ERL captures the surf culture of Venice Beach, the designer's hometown, alongside California's vivid energy. The brand mainly presents soft-touch jersey tees, pop-art-inspired puffer jackets, and cozy knit sweaters, all rooted in a vivid sense of color.