LU'U DAN

Meaning "dangerous man" in Vietnamese, Lu'u Dan is a menswear brand presented by designer Hung La. Building his career under Phoebe Philo and Nicolas Ghesquière, Hung La expresses Asian masculinity through inventive knit patterns, bold prints, and soft tones. Layered denim, jacquard knits, retro-mood suiting, and more harmonize tradition and the present, with leather ornament and loose fits true to the brand's name.